It's common knowledge that Google reigns as the global powerhouse of the web, especially when it comes to search engines and search results. Google's algorithm dictates the ranking and performance of websites. But could other platforms soon challenge this search engine giant?
With 3.5 billion daily search queries - that's three to four searches per person daily - and a market share exceeding 90%, it's hard to imagine a world without Google. Google sets the pace in the market, and websites align themselves with the standards set by this US-based tech giant.
Yet, Google's dominance is not just a result of its present actions but also its foresight and relentless focus on innovation. Topics such as artificial intelligence, voice assistants, and more have long been on Google's agenda even before they became mainstream in society. But is it possible that this company will soon be dethroned as the younger generation shifts its focus elsewhere?
The Impact of Social Media and Changing Search Behavior
Google is not the sole behemoth in the online realm; the latest social media platforms also wield significant influence over user behavior and trends. TikTok, Instagram, Twitch, and others have evolved beyond mere platforms for sharing photos and videos; they are now pivotal marketing channels with vast reach and visibility. In fact, these channels have become so crucial that they play a significant role in consumers' purchasing decisions and the overall customer journey.
Social media channels have also transformed into de facto search engines. Today, users turn to platforms like YouTube, Instagram, and TikTok not only to post content but also to search for answers and information. The algorithms of these platforms prioritize content that best matches user queries, much like SEO on Google.
Interestingly, it appears that Generation Z, in particular, is embracing social media channels as their go-to search engines, sometimes bypassing traditional search engines entirely, especially when it comes to discovering products. According to a study by Reddit in collaboration with GWI, Gen Z individuals perceive traditional search engines as time-consuming and less reliable. In comparison to 2018, young users now show a 36% higher tendency to utilize social media channels for search queries, with Reddit positioning as the fourth most trustworthy source for such inquiries.
But how does all this affect Google's future?
While the rising popularity of social media as search engines might seem like a threat, Google need not be concerned. Rather than viewing social media as competition, it can be embraced as an additional search channel complementing Google's strengths.
Since the early days of the World Wide Web, Google has established an unparalleled level of relevance, making it challenging for any new player to quickly overtake or replace it. The domain industry also remains secure, as domains continue to be the gateway to accessing websites and crucial for maintaining online visibility. Just like Google, the domain industry continually adapts to emerging trends and innovates.
If you're on the lookout for the perfect domain or have yet to find the right fit, why not explore our Sedo marketplace for a wide selection of options?